Technology

Why is it important to keep good email hygiene?

Email hygiene removes inactive email subscribers from a person’s future email marketing campaigns and keeping the rest of their list warm through good email sending habits. Regularly performing email hygiene ensures that users are only emailing people who truly want their messages, as well as avoiding their emails being marked as spam. Email service providers have improved […]

Technology

SEO: Backlinks as Assets

Backlinks are one of the important Off-page SEO components and Search Engines consider backlinks as the one of the top three important factors. There are several Off-page and On-page SEO factors that determine ranking of the page on Search Engine Result Pages (SERPs). You can’t rank competitive keywords on Google without quality Backlinks. This is […]