With more and more brands trying to work out ways to connect to customers on the move, SMS has become a very crucial part of multi-channel marketing. It works quickly and is a highly effective solution. But not every digital marketing agency is making the best use of SMS marketing as part of their core offering. This is one of the prime reasons why companies miss out on effectively communicating with their customers and there is no increase in ROI.
So many companies are mistaken and feel that sms marketing platforms would be very expensive. It would require heavy investment and will not allow customized or targeted communication. But the reality is just the opposite. Through the right message marketing platform, you will be able to reach out to a far greater amount of audience. You will also be able to send personalized and targeted messages too.
Sms marketing must be implemented in businesses as its highly beneficial. Let us know more about it below:
Quick and direct channel
One of the most immediate mediums to connect to your customers is via SMS. In just about 15 minutes post the delivery of a message, about 97% of recipients read it. You can be more than assured that your most important messages will be read by most of your customers. A huge number of companies have successfully generated successful ROI through this marketing technique.
You can apply shortcodes for building a database or even for simplified responses
You can attain quick responses from the side of your customers by applying any keyword or shortcodes for your advertisement boards or print collateral. This will simply help your customers to gain greater familiarity with a brand’s keyword or codes and this paves way for them to interact more often or reply to messages faster.